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Positive signs for golf industry via new poll

Golf clubs in the UK are perhaps not in such a bad state, a new online poll suggests.

According to a recent survey, only one in ten golf club members is unlikely to renew their club subscription.

The results follow repeated warnings from industry experts that golf clubs are struggling financially and failing to attract enough new members to financially keep their heads above water.

Nearly 2,500 club golfers responded to the poll – carried out by HowDidiDo, a large online golf community – and 90% said they would be renewing their membership.

Only three per cent said they would definitely not be rejoining their club in 2014, with seven per cent saying they were undecided.

Barry Dyett, HowDidiDo’s managing director, said the poll results should be viewed as positive news for the golf industry.

“It’s still early days, but these figures suggest something more than simply the green shoots of recovery in golf. While we’d all like to see a 100 per cent retention rate in golf club memberships that’s simply never going to happen for a number of disparate reasons, many of them personal and individual.

“If only three per cent of current members say they won’t be renewing their membership that surely suggests that the industry is doing something right and augurs well for the future.”

The Scottish Golf Union recently launched a new club membership campaign to encourage more golfers to join their local golf club.

“Clubs need to attract a younger audience and the advertising campaign we have used targets that market and communicates the benefits of joining a club to those consumers, said Ross Duncan, the marketing and sponsorship manager for the Scottish Golf Union.

“We know we can’t wave a magic wand, but this campaign, combined with the hands-on work we are doing with clubs through our Development Officers, helps position golf club membership in a positive way.”

– Golf News & Forum

Golf News and Forum

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